How to Compete with Natural Diamond Retailers as a Lab-Grown Diamond Seller
Lab-grown diamond retailers increasingly compete directly against established natural diamond jewellers for the same customers. The natural diamond retailer has brand history, supplier relationships built over decades, and a customer base conditioned to associate diamonds with mined stones. The lab-grown seller competes on different ground entirely, and the retailers who win do not try to out-natural the natural retailer. They...

